Coming soon to iPhone

Your Beauty Routine, Finally Organized.

Your Beauty Routine, Finally Organized.

Your Beauty Routine, Finally Organized.

Organize every beauty product you own, build personalized routines, discover trusted recommendations, and never lose track of your favorites again.

Organize every beauty product you own, build personalized routines, discover trusted recommendations, and never lose track of your favorites again.

Organize every beauty product you own, build personalized routines, discover trusted recommendations, and never lose track of your favorites again.

Trusted by beauty lovers

Creators joining every week

MY VANITY

Morning routine

6 steps • 12 minutes

Rhode peptide lip tint

Glossier cloud paint

lip gloss

eau

Coming Soon

to iPhone

Trusted by

beauty lovers

Creators

joining weekly

Features

Everything your beauty routine needs.

Everything your beauty routine needs.

A calmer, smarter way to keep every product, routine, creator rec, and wishlist item exactly where you need it.

A calmer, smarter way to keep every product, routine, creator rec, and wishlist item exactly where you need it.

Digital Vanity

Organize makeup, skincare, haircare and fragrance into one beautiful collection.

Personalized Routines

Create morning, night, makeup, hair wash and self-care routines.

Creator Recommendations

Browse routines from creators you trust and instantly save products.

Track Products

Know what you own, when you bought it, and when you’re running low.

Wishlist

Save products you want to buy next before they vanish into screenshots.

Smart Organization

Search by brand, category, shade, ingredient or routine in seconds.

Inside the app

Every screen feels like a curated top shelf.

Every screen feels like a curated top shelf.

My Vanity

Morning Routine

Creator Profile

Product Collection

Product Details

Shade, finish, purchase date, notes, creator recs, and when to restock — beautifully organized.

Wishlist

Save next Sephora run

Creators

Creators

Built for Beauty Creators

Built for Beauty Creators

Built for Beauty Creators

Share routines, link favorite products, grow your audience, and recommend products authentically — without turning every story into a spreadsheet.

Share routines, link favorite products, grow your audience, and recommend products authentically — without turning every story into a spreadsheet.

Share routines, link favorite products, grow your audience, and recommend products authentically — without turning every story into a spreadsheet.

@skinbylara

Night routine • 18 saved products • 42k followers

Brands

Brands

Built for Beauty Brands

Built for Beauty Brands

Built for Beauty Brands

Launch products, reach engaged beauty lovers, partner with creators, and understand what customers actually save, use, and repurchase.

Launch products, reach engaged beauty lovers, partner with creators, and understand what customers actually save, use, and repurchase.

Launch products, reach engaged beauty lovers, partner with creators, and understand what customers actually save, use, and repurchase.

Why Vanity?

Why Vanity?

Without Vanity

Products forgotten · Duplicate purchases · Messy routines · Screenshots everywhere

With Vanity

Beautiful organization · One place for everything · Personalized routines · Products you’ll actually love

Loved before launch.

Loved before launch.

“This is exactly the app my audience keeps asking me for.”

Maya, beauty creator

“I have 300 products and finally feel like I know what I own.”

Jules, early user

“A premium layer between creators, products, and actual intent.”

Devon, brand founder

Questions, answered.

Questions, answered.

How does Vanity work?

Add products, sort them into collections, build routines, and save creator recommendations into one organized beauty hub.

When is launch?

Vanity is preparing for an iPhone launch. Join the waitlist to get early access updates.

Is it free?

Early access details will be shared with the waitlist first.

Can creators join?

Yes. Creators can join the waitlist to share routines and product recommendations when creator tools open.

Can brands partner?

Yes. Beauty brands can contact Vanity for product launches, creator partnerships, and customer insight opportunities.

The Future of Beauty Organization Starts Here.

The Future of Beauty Organization Starts Here.

Join thousands of beauty lovers waiting for Vanity.